One of the common questions that buyers have about exclusive leads is are they really exclusive?

The concern is that the lead seller could be “recycling” leads and passing them off as exclusive. In this scenario, several different companies could be sold the same prospect, just not at the same time. Company 1 swings and misses, and then the prospect’s info is cycled back into the system only to be sold again later to Company 2, and later to Company 3. Only one company at a time gets a crack at closing the prospect, but calling it an “exclusive lead” is just putting lipstick on a pig. It’s a cold, repackaged lead that you don’t want to waste your time on.

You want to make sure that you’re avoiding services that partake in these repackaging and recycling practices.

What’s the best way to do that? Again, it’s to look for exclusivity in combination with live call capability.