Shared leads may be the most common type of lead offered by lead generation companies, but they are far from the best.

Exclusive leads actually offer mortgage brokers, insurance agents, solar installers, and other service providers the best ROI for their lead purchasing dollar, but too often they get scared away from considering the exclusive model.

The two biggest fears that prevent businesses from using exclusive lead services are:

Exclusive = more expensive

They may only be able to deliver a lower lead volume.

Let’s get past the myths and focus what you should really expect when you buy leads that are exclusive.